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Pearls Premium Joins SafeLawns Mission

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Pearls Premium grass seed is a low-maintenance option for North American lawns.

Pearls Premium grass seed is a low-maintenance option for North American lawns.

WAYLAND, MASS. — Pearls Premium, the little Massachusetts seed company that has helped spark a national conversation about environmentally friendly lawn grasses, has joined the nationwide SafeLawns Foundation’s movement.

“The way this company has captured the media’s attention in such a short span of time is impressive,” said SafeLawns founder Paul Tukey. “Pearls Premium and SafeLawns share so many common goals, from resource conservation, to reduction of the carbon footprint and air pollution, a partnership just makes sense.”

Pearls Premium, the brainchild of entrepreneur and environmentalist Jackson Madnick, features slow-growing lawn grasses that require less fertilizer, pesticides and mowing — as little as once a month. A strong campaign has landed the company in a variety of media outlets, from NPR, to the Boston Globe and This Old House magazine.

“The idea of low-mow grasses isn’t new, necessarily, but having people actually talk about grass seed on the nightly news is definitely groundbreaking,” said Warner Christiansen, a Pearls Premium customer from Roanoke, Va. “It definitely catches your attention when you hear that you only need to mow your lawn once a month.”

Madnick, who began working on the proprietary blend of grasses in the Pearls Premium bag while working as Chairperson of the Wayland’s Surface Water Quality Committee, said he hopes the partnership with SafeLawns will do more than sell grass seed.

“When I met Paul, I realized instantly that we shared the same passion to make America’s lawns safe and sustainable,” said Madnick. “When you talk about lawn, grass seed is where it all begins, and Pearl’s Premium is the seed to chose, but then you have a very critical choice — how to maintain your lawn. Safelawns.org provides the inspiration and information to maintain a healthy, safe lawn.”

For more information about Pearls Premium, visit www.pearlspremium.com.

About The Author

Paul Tukey

An international leader of the green movement, Mr. Tukey is a journalist, author, filmmaker, TV host, activist and award-winning public speaker, who is widely recognized as North America's leading advocate for landscape sustainability and toxic pesticide reduction strategies.

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