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Russia Ready to Join Lawn Craze

People send all sorts of lawn news our way almost daily. From lawn mower accidents, to driving mowers while intoxicated, to pesticide poisonings, we see all the mostly bad stuff.

This one, though, made me chuckle, even if it ought to shine a mirror on the absurd behavior of Americans when it comes to their grass.

It seems that ever since Russia was awarded the right to host the 2018 World Cup soccer tournament, a company has started selling grass seed with the slogan: “Make Your Lawns Become a Football Stadium.”

This Russian brand of grass seed bears a photo of the Russian Prime Minister.

This Russian brand of grass seed bears a photo of the Russian Prime Minister.

The “Putinskaya” grass seed even bears a photo of Russian Prime Minister Vladimir Putin with another slogan that says, “Be prepared for World Cup 2018!”

The marketing message, of course, is that all you need to do is plant that seed to make a lawn look like a soccer field. It’s sadly reminiscent of the deal Major League Baseball struck with the Scotts Miracle Gro company last spring to “re-ignite the competition for the best lawn in the neighborhood by having a Major League lawn.”

Who cares if growing the perfect lawn is one of the most polluting acts of narcissism on the planet? As long as it looks good to the neighbors, that’s all that matters.

About The Author

Paul Tukey

An international leader of the green movement, Mr. Tukey is a journalist, author, filmmaker, TV host, activist and award-winning public speaker, who is widely recognized as North America's leading advocate for landscape sustainability and toxic pesticide reduction strategies.

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