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‘Launch One in Your Town’

This is the official movie press release that was circulated to the national media yesterday. Today is Vancouver, tomorrow Victoria, then Stevens Point, Wisconsion . . .


Film Questions Use of Lawn Chemicals

WASHINGTON, DC — With the start of the spring lawn and garden season just weeks away in many areas of North America, a critically acclaimed, yet controversial documentary film will question many of the products currently used to make lawns green and weed free.

The North American spring tour of A Chemical Reaction, titled “Launch One in Your Town,” begins this week in the United States and Canada. Presented by the SafeLawns Foundation and natural products manufacturer Seventh Generation, the film centers around the first town in North America that ever banned the applications of pesticides such as weed ’n feed and Roundup. When the town, Hudson, Quebec, won its case against TruGreen/ChemLawn in 2001 in the Canadian Supreme Court, hundreds of other Canadian communities then enacted their own pesticide bans.

After drawing rave reviews and winning awards at film festivals in 2009, A Chemical Reaction quickly drew the support of numerous organizations eager to reduce toxic chemicals from the environment.

“We’re thrilled to be supporting the tour of A Chemical Reaction, as it is exactly this type of grass-root effort that will create the change needed to make our world safer and healthier for generations to come.” said David Kimbell, Chief Marketing Officer of Seventh Generation. “At Seventh Generation, it has been our mission for over 20 years to eliminate toxins from the products that surround us every day.”

As a result of the Hudson case, retail giant Home Depot voluntarily removed synthetic chemical pesticides from all its Canadian stores.

“Like our customers, we, at The Home Depot, are concerned about the environment,” said Annette Verschuren, president of The Home Depot Canada, in that company’s press release on Earth Day of 2008. “We are going above and beyond government regulations by working with our suppliers to develop pesticide alternatives that are environmentally friendly and produce excellent results on lawns and gardens.”

The “Launch One in Your Town Tour” begins Wednesday, Jan. 20, in Vancouver, hosted by the film’s executive producer and narrator Paul Tukey and the Canadian Cancer Society. Other stops include Madison, Wisconsin, Jan. 28, Boston, Mass, Feb. 22, Los Angeles, Feb. 28, Chicago, March 20 and Washington, D.C., March 26.

For the past several years, Tukey has traveled across the United States and Canada in a relentless quest to tell the Hudson story and urge municipalities to follow suit. The author of The Organic Lawn Care Manual and founder of said the movie, directed by Brett Plymale, is a powerful tool in an uphill battle.

“Hundreds of millions of dollars are spent on advertising to convince us that we need these toxic products to keep our landscapes looking good,” said Tukey. “This movie blows the lid off that notion. Twenty years after the ban, the properties in Hudson, Quebec, still look great. Its children are healthier; its water is cleaner. Every town in the U.S. should follow suit.”

ABOUT SAFELAWNS.ORG: is a 501(c)(3) non-profit organization dedicated to reduction in the use of lawn and garden pesticides and synthetic chemical fertilizers. It has produced a series of high-profile campaigns since its inception in 2006.

FOR MORE INFORMATION: Contact Brett Plymale at 207-776-8962, or email To view a movie trailer, visit

About Seventh Generation: Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home — and for the community and environment outside of it. Seventh Generation also offers products for baby that are safe for your children and the planet.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company’s website visit To read more about Seventh Generation’s corporate responsibility, visit the Corporate Consciousness Report at:


Vancouver, British Columbia, Jan. 20
Victoria, British Columbia, Jan. 21
Stevens Point, Wisconsin, Jan. 22
Madison, Wisconsin, Jan. 27
Mountain Lakes, New Jersey, Jan. 28
Plymouth, New Hampshire, Feb. 10
Concord, New Hampshire, Feb. 11
Seattle, Washington, Feb. 20
Boston, Massachusetts, Feb. 22
Los Angeles, California, Feb. 28
Hartford, Connecticut, March 7
Houston, Texas. March 9-10
Ottawa, Ontario. March 11
Branchville, New Jersey. March 13
Saskatoon, Saskatchewan. March 18
Chicago, Illinois, March 20
Washington, D.C, March 26

About The Author

Paul Tukey

An international leader of the green movement, Mr. Tukey is a journalist, author, filmmaker, TV host, activist and award-winning public speaker, who is widely recognized as North America's leading advocate for landscape sustainability and toxic pesticide reduction strategies.

Number of Entries : 1023
  • http://comcast.mycomcast Barbara Shaw

    I wish you would come to my small garden club in Narberth, Pa.

    • Paul Tukey

      I’ll be happy to keep you in the loop when I’m in Pennsylvania and perhaps we can work it out. In the meantime, any groups that would like to screen the movie are welcome to do so. There is a copyright fee involved to cover the costs of media clearances, insurance etc., but we’re eager to get the film seen.

  • MJ Blanchette

    do you have plans for a screening in southern Maine/seacoast NH region? the Music Hall would be a great venue for this film! i’ve wanted to organize a ban on synthetic pesticides movement in the Kittery area for some time now now, but don’t know exactly how to get started…

    • Paul Tukey

      We do have screenings in New Hampshire planned for Feb. 10 and 11 at Plymouth State College and Concord, but not yet in Portsmouth. I’d be eager to hear any ideas you have and I do have colleagues in Portsmouth who would likely be willing to help with a screening.

  • MJ Blanchette

    do you have materials for those trying to organize this effort? where do i start?

    • Paul Tukey

      We have all sort of materials to help you promote. The first step is to pick a date and then a venue. We then have a step-by-step to-do list that will help you hold a great event.


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