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Interested in Showing Our Movie? Here’s What You Need to Know

We’ve been absolutely thrilled with the number of groups interested in showing our movie, A Chemical Reaction, about the first town in North America that ever banned lawn and garden pesticides. Given that, however, we need to clarify a few things:

RELEASE TIMING — Right now, we are still limiting screenings to film festivals and selected private or semi-public events. Our goal is to build a buzz through high-profile showcases and premieres. For a listing of these thus far, visit this earlier post: http://www.safelawns.org/blog/index.php/2009/11/2010-moviespeaking-schedule-rounding-into-form/ or check the schedule on this blog in the upper right-hand corner of the page.

Early in 2010 we’ll open the film up to additional non-profit groups such as schools, public libraries, public parks and gardens, recreation departments, summer camps, churches, private clubs, prisons, lodges, businesses, etc.

Right now, ownership of the movie is only available through the gold membership to our SafeLawns Foundation. We hoped to have outright purchase of the movie available by now, but we have a few more bills to pay before that can happen. We’ll keep you posted as to when the movie will be available. We will likely have a “special” lower donation fee between now and Christmas, so that folks could give the movie as a gift if they choose.

SCREENING FEES: Personal ownership of the movie, either through outright purchase or donation to the foundation, only entitles you to show the movie in your home, or to loan it to a friend. To screen our movie — or almost any other recently released film for that matter — to a larger group requires copyright clearance. For that we will ask for a license fee for each screening. This copyright issue is covered by the Federal Copyright Act (Title 17 of the U.S. Code), which governs copyrighted materials including movies. The license fee must be paid by all organizations and individuals, whether for- or non-profit, or whether the film will be shown in a federal, state or local setting. Fees may vary based on audience size and ability to pay.

The only exemption is for purely educational purposes in a classroom setting such as a high school or similar setting. Such exemptions must be cleared by SafeLawns.org or the director.

THE FUTURE — At some point in the future, SafeLawns.org will likely elect to release A Chemical Reaction for widespread, free dissemination. For 2010, however, we need to insist on strict adherence to the copyright laws so that our organization can recoup its enormous investment in this project. With any questions, email: paul@safelawns.org.

About The Author

Paul Tukey

An international leader of the green movement, Mr. Tukey is a journalist, author, filmmaker, TV host, activist and award-winning public speaker, who is widely recognized as North America's leading advocate for landscape sustainability and toxic pesticide reduction strategies.

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